Blog
Tips on customer retention and more repeat customers for local shops. 4 articles in English so far.
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- Latest articleLoyalty cards
Why is BLOK free? (And what's the catch?)
Can a digital loyalty card and free digital staff for your shop really be free, or is there a catch? The honest answer: how BLOK runs without a subscription, how we will make money later (an optional Pro plan, not your customer data), why we never sell data, and why the free plan stays free forever, with no trial and no credit card.
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- Loyalty cards
Why a loyalty card without an app works better
Apps ask for downloads, updates and attention your customers don't have. A loyalty card that lives in the browser keeps more people saving, with no hurdle: one QR scan at the counter, no app store, no account, no wallet pass. Why the lower threshold matters, how it compares to a paper stamp card, and how to get one for free.
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- Loyalty cards
Which rewards work on a loyalty card? Ideas and how many stamps to ask
How to pick rewards that actually bring customers back: the rule of thumb for how many stamps (or points) to ask, five rewards that work, what not to do, and concrete ideas per type of business: bakery, coffee shop, butcher, chip shop, hairdresser, nail and lash studio. With a free loyalty card without an app where you set the rewards yourself.
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- Loyalty cards
Is a digital loyalty card GDPR-compliant? What a shop may keep
May you keep customer data for a loyalty card, and how do you stay GDPR-compliant? The five rules in plain language (a lawful basis, as little data as possible, transparency, security and your customer's rights), why a loyalty card without an app is more privacy-friendly than a loyalty app, and exactly what BLOK stores: by default only an anonymous card number and points, on European servers. General information, not legal advice.
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