Short answer: BLOK uses its own loyalty card on its merchants. You have your own BLOK card in your dashboard, you earn points for the things that make your loyalty card work, and with 100 points you redeem a month of Pro. No credit card, no trial that silently turns paid. After that you simply carry on for free, or you keep Pro for 19 euros a month.
Why we eat our own cooking
We ask bakers, hairdressers and coffee bars to let their customers collect points for a reward. So it is only fair that we do the same with the people who use BLOK. That is why we run BLOK itself as a shop with a loyalty card, and our merchants are the customers of that shop. The same card, the same points, the same rewards and the same redeeming as on your own loyalty card without an app. If anything in the mechanics feels off, we feel it first.
It is also the most honest way to let you taste Pro. A trial that turns into a subscription after fourteen days is not our thing. A month of Pro you earned is yours.
How you earn points
Points come by themselves, you never have to click anything. Every morning we check which milestones your shop reached; the big moments (setting up your shop, your first customer, opening your poster) count right away. Only things that really make your loyalty card work earn points. Logging in, clicking around or giving your card another colour earns nothing.
- Your shop is set up+10
- First reward created+10
- Settings reviewed+5
- Poster with QR code viewed+10
- First customer has a point+10
- First reward redeemed+10
- 10, 25 and 50 customers with points+15, +25, +40
- 4 weeks in a row of check-ins (4 days a week)+25
- Google review link set+10
- Starter kit ordered+15
- First mailing sent+10
- Referred another shop (up to 5 times)+30 per shop
The biggest milestone is referring another shop, on purpose: it is the only one that brings us a new merchant, and the reason we can keep the rest free. Read also why BLOK is free.
What it buys
- One month of Pro (100 points). Thirty days of everything in Pro: coupons, selling gift cards, unlimited rewards and bigger mailings from your own address. Earn a second month while the first one runs and it queues up behind it.
- Extra reward slot (40 points). On top of your three free slots, for a shop that wants a fourth reward without Pro.
- 250 mail credits (60 points). For mailings beyond what your plan includes.
When the month ends
Three days before the end it is in your morning mail. Then you fall back to free, with everything you already had: your customers, your points, your rewards. Coupons still open are simply settled, and gift cards you sold keep working forever, because that is money you owe your customer. Your own BLOK points stay too, so you can save up again. Or you keep Pro for 19 euros a month, that is your call then.
Start yourself
Your BLOK card is in your dashboard as soon as your shop is set up, with your first ten points on it. No shop on BLOK yet? You start online in about five minutes with a free loyalty card, without a credit card and without hardware.
Read the Dutch version of this article.