A free loyalty card, without an app, for your bakery 🥐
Short answer: yes, there is a free loyalty card without an app for a bakery in Belgium. Your customer scans a QR code once at the counter and instantly gets a loyalty card in their browser — nothing to download, no account and no hardware on your side. That's exactly what BLOKdoes, and it's free forever.
Why a bakery and a loyalty card fit so well
Bread is an everyday purchase. The same people from the neighbourhood come by each morning for their loaf, their Sunday rolls or the weekend tart. That makes a bakery the ideal business for a loyalty card: you don't have to win new customers, you just give the regulars a reason to keep coming to you rather than the supermarket next door. A simple promise — the tenth loaf free — does that work on its own.
How it works at the counter
You put up a poster with a QR code near the till. A new customer scans it with their phone camera and gets a card straight away — no app to install, no password. On the next visit there are two equally fast ways to add a visit:
- you scan your customer's card, or
- your customer types the emoji code of the day shown at the counter.
Both take only a few seconds — designed not to slow the Saturday-morning queue. Nothing to pair with your till, whether you run a modern POS or a simple cash drawer.
Rewards that work in a bakery
Stick to classics everyone understands instantly:
- a free loaf or baguette after a fixed number of visits;
- a pastry — a croissant or a pain au chocolat — as the reward;
- a little extra on a quiet weekday, to bring people in at a slow moment.
You decide the rewards and how many visits they take. BLOK keeps the count for you, so you no longer draw stamps on a piece of cardboard.
What does it cost?
The core plan is free forever: unlimited customers and visits, no trial period, no credit card, no hardware to buy. Your data stays yours and is hosted in the European Union.
Frequently asked questions
What's the best alternative to a paper stamp card for a bakery?
A free digital loyalty card without an app. Unlike paper, it can't be lost or left at home, and unlike a loyalty app it forces the customer to install nothing. With BLOK the customer scans a QR once at the counter; points add up on every visit and the reward you define — for example the 10th loaf free — triggers automatically. It's free forever.
Is there a free loyalty card without an app for a bakery in Belgium?
Yes. BLOK is a free, app-free digital loyalty card built for local Belgian businesses like bakeries. The customer scans a QR code at the counter and instantly gets a loyalty card in their browser — nothing to download and no account to create. The baker only needs a phone or a screen, and it stays free forever.
Does my customer need to install an app?
No. The customer scans the QR on your poster with their phone camera and immediately gets a loyalty card in the browser. It works on any smartphone, with no download, no app store and no account.
Can it keep up with the Saturday-morning queue?
Yes. At the counter you scan the customer's card, or they type the day's emoji code shown at the till — a single action of a few seconds, with no tablet and no link to your POS. It's designed not to slow down a busy bakery queue.
How much does it cost for a bakery?
The loyalty card is free forever: unlimited customers and visits, no trial period, no credit card and no hardware to buy. An optional Pro plan will later add automated campaigns, but the loyalty card itself stays free.
Is BLOK available in English?
BLOK is made in Leuven, Belgium, and the product interface is in Dutch and French — the languages its local merchants and their customers use. This English page describes what BLOK is; you sign up and run everything from the Dutch or French site. Your data stays yours and is hosted in the European Union.
With BLOK it doesn’t stop at the card.
Every loyalty card comes with free staff: digital employees that win back lapsed customers, fill your quiet days and write your posts and review replies. You approve with one click.
Run a coffee shop instead? See the dedicated page for coffee shops.
BLOK is also available in Dutch and French — BLOK in English, the Dutch site or the French site.